Independent marketing practice
bkba.ltd
make it make sense.
Freelance strategy, copy, content and creative support for brands, agencies and teams that need clarity, momentum and a point of view.
01 / What I do
Senior-level thinking, without the full-time headcount.
01
Strategy & campaigns
Brand strategy, audience thinking, campaign concepts and integrated plans built around what people actually need to hear.
02
Copy & content
Websites, social, email, digital ads, scripts, brand voice and content that sounds like a person wrote it for another person.
03
Creative & creator support
Concept development, influencer sourcing and booking, creator coordination, video, production support and polished creative that helps the idea survive contact with the real world.
04
AI & smarter systems
Practical AI-enabled workflows that make research, drafting, iteration and production faster without turning the work into AI slop.
02 / Experience
From beer to buses.
Pizza to public policy.
I like category-hopping. Across agency, in-house and freelance roles, the questions change. The job stays surprisingly consistent: understand people, find the story and make the message useful.
Selected portfolio work across social, writing, campaigns and brand content.
Companies & organizations
A few names from along the way.
A selection of companies, organizations and teams I’ve supported or collaborated with across agency, in-house and freelance roles.
03 / Brian’s story
Brooklyn is where I’m going. Bobby and Abbey are why I stopped waiting.
bkba.ltd is an independent marketing practice, but the name is personal.
Brooklyn is part family history, part unfinished business and the place I want to build my next chapter. Bobby and Abbey were my two best friends. Losing them four months apart changed how willing I am to keep the life I want filed under “eventually.”
That same instinct shapes the work: find what matters, cut through the noise and make it make sense.
The philosophy
Whatever the
assignment, I
make it make sense.
I’m at my best when there’s something to figure out: a strategy that needs shape, copy that isn’t landing, a campaign still waiting on the idea or a process with approximately seventeen more steps than it needs.
I can jump in, learn fast, ask the right questions and help turn it into something clearer, sharper and more useful. Sometimes that means being the extra brain for a week. Sometimes it means owning the work from first thought to final line.